Articles
Ray’s Food Place, Organic Valley Offers EcoUnit Credits to Shoppers11/19/09
Progressive Grocer October 25, 2009
C&K Market’s Ray’s Food Place Stores and organic foods supplier Organic Valley have teamed up to create a new shopper rewards program that gives customers EcoUnit credits that can be redeemed to support local stewardship projects like tree planting, river restoration, removal of invasive species and watershed cleanup.
... Read More...Organic Valley partners with grocery chain in stewardship program
11/19/09
Sustainable Food News October 23, 2009
Organic Valley Family of Farms said Thursday it has partnered with Northwest grocery chain Ray's Food Place to launch a program with EcoUnit, a shopper rewards program that awards customers with credits that can be redeemed to support local stewardship projects like tree planting and river restoration.
... Read More...EcoUnit Partners with Organic Valley to Supercharge Sustainable Consumer Behavior
11/19/09
TriplePundit October 30, 2009
How do you effectively shift consumer behavior with minimal cost to you as a business and minimum effort required of consumers? EcoUnit is one company attempting to answer that question.
... Read More...C&K Runs Environmental Promo
10/08/09
Supermarket News October 8, 2009
BROOKINGS, Ore. — C&K Markets here tested its first product promotion tied to its new environmental rewards initiative.
Two of its 48 Ray’s Food Place Stores ran a one-week test earlier this month in which anyone who purchased an organic salad mix received five EcoUnit credits which can be used to support local environmental projects, ranging from tree planting to river conservation.
... Read More...EcoUnit - An Effective Way to Shift Consumer Behavior Greener Without a Stick
06/10/09
TriplePundit June 10, 2009
People, when asked, generally want to do the right thing. But outside their own desire and a vague sense of "you should," how much and how fast do people change their behavior when it comes shopping? For many, not fast enough. How can that change? One promising answer is Ecounit, one of the top 10 startups featured in last week's New Venture Exchange at the Sustainable Brands Conference. Ecounit is building on a simple, well thought out premise: Most stores want to save money on operations. Most want to make their customers happy and make more money. Ecounit's first project seems to be helping them do all of these, well.
... Read More...Program Rewards Residents for Ecological Action
03/11/09
Published in the Sisters Nuggest newspaper on March 3, 2009, this article introduces the EcoUnit program to the residents of Sisters, Oregon.
... Read More...Quirks Article
11/25/08
Appearing in the August issue of Quirk's Marketing Research Review, EcoUnit's CEO Kent Ragen writes about the challenges and opportunities facing marketers who are targeting the emerging eco-aware consumer.... Read More...
EcoUnit Loyalty Program for Retail
10/13/08
Brian Woolf, noted expert on retail loyalty programs, profiles EcoUnit and its ability to drive loyalty with consumers through an emotional link to the environment.... Read More...
Grow Your Awareness of Green
09/19/08
Based on recent research, EcoUnit's CEO Kent Ragen shares his thoughts on the emerging green consumer. Re-printed with permission from the August 2008 issue of Quirk's Marketing Research Review.... Read More...
New Carbon Offset List Released
09/12/08
The Environmental Defense Fund has released a new study of carbon offset projects, helping businesses and consumers select those of high quality.... Read More...
