EcoUnit - An Effective Way to Shift Consumer Behavior Greener Without a Stick
06/10/09
TriplePundit June 10, 2009
People, when asked, generally want to do the right thing. But outside their own desire and a vague sense of "you should," how much and how fast do people change their behavior when it comes shopping? For many, not fast enough. How can that change? One promising answer is Ecounit, one of the top 10 startups featured in last week's New Venture Exchange at the Sustainable Brands Conference. Ecounit is building on a simple, well thought out premise: Most stores want to save money on operations. Most want to make their customers happy and make more money. Ecounit's first project seems to be helping them do all of these, well.
... Read More...Al Gore's Green Energy Challenge
07/25/08
Al Gore calls for 100% renewable energy by 2018 as the common solution to our economic, environmental, and national security problems.... Read More...
EcoUnit’s “Voice of the Green Consumer” Survey Results Announced
05/21/08
“Voice of the Consumer” survey results show that environmental issues increasingly impact consumer buying decisions across major product categories. Companies of all types need to understand and plan for these changing buyer behaviors.... Read More...
Top 10 Picks for Greening your Life
04/10/08
On Earth Day there must have been 500 top-10 lists of things you can do to lead a more sustainable life. We weeded through several of them, and here’s one of the best.
... Read More...Hero Generation
03/20/08
Most of us have seen An Inconvenient Truth, but far fewer have seen Al Gore’s latest installment which debuted at the TED conference in Monterey, CA in March of this year. He talks about how the climate crisis requires a new generation of heroes…it’s worth a watch.
... Read More...EcoUnit Partners with Carbonfund.org to go CarbonFree
12/18/07
EcoUnit announced today that it has offset its carbon emissions with Carbonfund.org, the country’s leading carbon offset organization. EcoUnit has neutralized its carbon footprint for the year as a first step towards significant offset commitments. With the launch of the EcoUnit rewards program, EcoUnit members will have the option to redeem their EcoUnit credits for offsets that are fulfilled by Carbonfund.org. This commitment places EcoUnit as an environmental leader in the market research and rewards community and demonstrates proactive steps being taken in the fight against global climate change.... Read More...
